An article in the Guardian says that companies ignore bloggers at their peril.
Bloggers and internet pundits are exerting a "disproportionately large influence" on society, according to a report by a technology research company. Its study suggests that although "active" web users make up only a small proportion of Europe's online population, they are increasingly dominating public conversations and creating business trends.
The article quotes Glenn Reynolds.
"That's exactly right," said Glenn Reynolds, author of An Army of Davids, which explores the explosion in web punditry. "Bloggers and blog-readers are 'influentials' – the minority that pays attention to events outside of political and news cycles. They also tend on average to be better off, better educated and, more importantly, employed."
We here at Blue Crab Boulevard suddenly feel important. Now if we could just figure out how to get paid to do this….
