A developing trend in mainstream American society. Mass marketers carrying survival kits.
SO WHEN I WAS AT THE MALL THE OTHER DAY, I saw that Eddie Bauer had a prominent display featuring this Disaster Emergency Kit for 2. It's not bad, especially for a car or apartment, though I'd certainly want to supplement it.
But what struck me more than the kit itself was the prominence of the display. Put that together with the fact that Target is marketing survival kits with the American Red Cross, Slate has run a series on disaster survival, and Consumer Reports is pushing disaster preparedness and it looks like we've got something of a trend. (Popular Mechanics is on the job, too, but you expect that from them.) And walking through J.C. Penney the same day I saw hand-cranked dynamo lanterns and radios prominently displayed by the entrance.
As an update with reader comments says: "10 years ago, this was the stuff of Soldier of Fortune". Now it's JC Penney and Costco. Cheaper than Dirt has some survival kits that are, well, cheaper than dirt.
UPDATE: Thanks to Glenn Reynolds for the link. Visitors, please do take a look around. Welcome to the Crabitat.
UPDATE: Commenter Brass forwards the absolute be all and end all of survival kits: The Zombie Loadout. Guaranteed up to 100 zombies.