Marlboro Man. And he tops the list of the 101 Most Influential People Who Never Lived.
And topping a list of "The 101 most influential people who never lived" in a book released on Tuesday is the Marlboro Man — a macho American cowboy who emerged in the 1950s and helped boost sales of Marlboro cigarettes.
"The figments of our imaginations, the creatures we push out of our minds into the real world are fully capable of pushing back with surprising consequences," Jeremy Salter, one of the U.S. book's three authors, told Reuters.
Coming in at number two on the list is Big Brother of George Orwell's 1984, followed by King Arthur, who the authors say embodies for many the ideal monarch, and Santa Claus comes in at number four.
"Santa Claus governs our entire economy for the last quarter of the year and without him businesses would go broke," said co-author Allan Lazar.
Barbie "the bodacious plastic babe who became a role model for millions of little girls, setting an impossible standard for beauty and style" makes the list at number 43.
Coming in dead last is Paul Bunyan. The authors say he was made up by loggers trying to liven their dreary lives up.
Hey, wait a second! Does that mean Babe the Blue Ox isn't real?