Pea In A Bottle

As in green peas. As in a new flavor for a soft drink. Honest. Green pea flavored soda.  But the chief executive of the company has a confession. He has absolutely no idea why anyone would actually drink the stuff. 

Green pea, along with other unusual sodas such as turkey and gravy, dinner roll, sweet potato and antacid flavour, will be part of the company's $10 to $15 "holiday pack" of bottled drinks available nation-wide.

Peter van Stolk, chief executive of Jones Soda, said on Monday the collection of strange-flavoured sodas usually sell out quickly, even though he can not stomach the drinks. Past flavours included broccoli casserole, corn on the cob and Brussel sprout.

"Why people buy it is beyond me. I can't drink a bottle of this stuff," said van Stolk.

Jones Soda, which sells traditional sodas along side more exotic flavours like fufu berry and green apple, first introduced the holiday soda pack in 2003, gaining notoriety for its turkey and gravy flavour soda.

Van Stolk says the company is the market leader in turkey and gravy flavored soda. He's also got a knack for garnering free publicity, obviously. But at least he's honest about the stuff! And you'll be glad to know he has standards:

Asked if there were any flavours that were off limits, van Stolk said he put his foot down when it came to curried chicken flavour.

"Fish taco was just nasty and we tried curried chicken. That was just wrong," he said.

I would have put that foot down on the fish taco flavor, personally.