Target has pulled a CD carrying case bearing the likeness of Che Guevara from its shelves following a public outcry and a barrage of bashing from some pundits. But they waited until just a few days before Christmas when there presumably have already been a large number of sales.
Target had touted a music disc carrying case for Che admirers emblazoned with the Argentine-born guerrilla's iconic 1960 portrait by Alberto Diaz, or "Korda." A set of small earphones was superimposed on the image, suggesting he was tuned in to an iPod or other music player.
"It is never our intent to offend any of our guests through the merchandise we carry," Target said in a statement. "We have made the decision to remove this item from our shelves and we sincerely apologize for any discomfort this situation may have caused our guests."
Some business columnists had decried the product, sold under Target's brand, saying the trendy discount chain was giving in to a misguided fashion craze while ignoring Guevara's role in bringing Fidel Castro's Communist rule to Cuba.
"What next? Hitler backpacks? Pol Pot cookware? Pinochet pantyhose?" wrote Investor's Business Daily in an editorial earlier this month, citing the Guevara case as a model of "tyrant-chic."
Guevara was a murderous thug, not a hero. Target ought to at least contribute any proceeds to a worthwhile charity. Pulling the merchandise just before Christmas is an empty gesture meant only to garner some good headlines.
