Yes, just as it has for many, many years, the small English village of Brockworth held the annual cheese roll. This is where they take a 7 or 8 pound wheel of Double Gloucester cheese, send it rolling down a (very) steep hill and see if they can get idiots to follow it. And they did, just as they have for years.
Around 3,000 spectators gathered in the rain to roar on the cheese-chasing daredevils who stumbled and tumbled down Cooper's Hill in Brockworth, southwest England.
They raced for 200 metres (660 feet) down the dangerously steep slope after the wheel-shaped Double Gloucester.
Jason Crowther from Pembrokeshire, west Wales, won the first of the five bone-crunching races to complete a hat-trick of victories over the last three years.
"There's no training you can do for this," said the battered 25-year-old, proudly clutching the seven-to-eight pound (3-3.5 kilogramme) cheese.
"You have just got to go for it. It was a bit slippery and I heard something crack, which I think was my knee. But there aren't any tactics involved as you can probably see."
While the winners keep the cheese, race runners-up get 10 pounds (19.85 dollars, 14.75 euros) for their trouble, with a five-pound note the reward for a third-placed finish.
Psychologist Jemima Bullock, 33, from Wellington, New Zealand, won the ladies' race.
Now there's someone you'd want treating your loved ones. Anyway, there were fewer injuries this year, although the article doesn't say why. But the winner was conscious this year, unlike last year. (Yes, the winner last year was out cold. Which says quite a lot about the skills necessary to win this sort of thing. 'Let's see, gravity: check. Ready!')
