What The HECK Is That?
Good heavens. The London Olympic Committee kiddies have unveiled their brandy-spanking new £400,000 logo for the London Olympics. And we'd just like to ask one teensy question: What the heck is that thing?
Bosses of the 2012 Olympics were plunged into a fresh row last night after spending £400,000 on a controversial new logo for the London Games..
In a move billed as the most significant event since London beat Paris in 2005 in the race to host the Games, the organising committee unveiled a striking, jagged emblem as the official symbol for the Olympics.
Aimed at the younger, "internet generation", it will will also be used as the logo for the Paralympics and will be crucial to hopes of raising private sponsorship for both events.
Based roughly on the figures 2012 and apparently inspired by graffiti artists, the image - which replaces an earlier logo devised for London's bid to host the Games - was hailed as "dynamic" and "vibrant" by organisers.
Lord Coe, chairman of the London Games organising committee (Locog), said the new logo was "edgy" and appeared to suggest it was designed to provoke a strong reaction: "We don't do bland - this is not a bland city. We weren't going to come to you with a dull or dry corporate logo that would appear on a polo shirt and we're all gardening in it a year's time."
Tony Blair raised hopes that the symbol would leave people "inspired to make a positive change in their life" while Jacques Rogge, president of the International Olympic Committee, praised it as a "truly innovative brand" that would appeal to the young.
Um. Why? What in the world would this provoke - in a positive sense - from anyone? But we don't just complain around here, we take action! We gave the monkeys in the back room a break from their efforts to crack the Shakespeare code (the typewriter ribbons needed to be changed anyway) and set them to coming up with an improved version of the logo, just to help out. And if the Loco committee wants to pay for the use of the new and improved logo, the monkeys work for bananas - 400,000 of those would be appreciated. (They eat a lot).
As ever, glad we could help.
Foto Phun, World news | Gaius Tuesday, 5 June , 2007
By Purple Avenger, Tuesday, 5 June , 2007 @ 7:36 am
Gang graffiti would be better.
By Chris, Tuesday, 5 June , 2007 @ 8:43 am
How the words “Lord Coe” and “edgy” got into the same sentence is anyone’s guess.
This has “committee” written all over it.