The Soul Of A New Machine
Christopher Hayes, writing at The Nation, alleges that he has discovered a "new right-wing smear machine."
Such is the power of the right-wing smear forward, a vehicle for the dissemination of character assassination that has escaped the scrutiny directed at the Limbaughs and Coulters and O'Reillys but one that is as potent as it is invisible. In 2004 putative firsthand accounts of Kerry's performance in Vietnam traveled through e-mail in right-wing circles, presaging the Swift Boat attacks. Last winter a forward began circulating accusing Barack Obama of being a secret Muslim schooled in a radical madrassa (about which more later). While the story was later fed through familiar right-wing megaphones, even making it onto Fox, it has continued to circulate via e-mail long after being definitively debunked by CNN. In other words, the few weeks the smear spent in the glare of the mainstream media was just a tiny portion of a long life cycle, most of which has been spent darting from inbox to inbox.
In that respect, the e-mail forward doesn't fit into our existing model of the right-wing noise machine's structure (hierarchical) or its approach (broadcast). It is, instead, organic and peer-to-peer. If the manufactured outrage over Kerry's botched joke about George Bush's study habits was the equivalent of a Hollywood blockbuster, the Gold Star Mother smear was like one of those goofy viral videos of a dog on a skateboard on YouTube. Of course, some of those videos end up with 25 million page views. And now that large media companies understand their potential, they've begun trying to create their own. Which prompts the obvious question: if a handful of millionaires and disgruntled Swift Boat Veterans were able to sabotage Kerry's campaign in 2004, what kind of havoc could be wreaked in 2008 by a few political operatives armed with little more than Outlook and a talent for gossip?
The smear forward has its roots in two distinct forms of Internet-age communication. First, there's the electronically disseminated urban legend ("Help find this missing child!"; "Bill Gates is going to pay people for every e-mail they send!"), which has been a staple of the Internet since the mid- '90s. Then there's the surreal genre of right-wing e-mail forwards. These range from creepy rage-filled quasi-fascist invocations ("The next time you see an adult talking…during the playing of the National Anthem–kick their ass") to treacly aphorisms of patriotic/religious uplift ("remember only two defining forces have ever offered to die for you, Jesus Christ…and the American Soldier").
For a certain kind of conservative, these e-mails, along with talk-radio, are an informational staple, a means of getting the real stories that the mainstream media ignore. "I get a million of them!" says Gerald DeSimone, a 74-year-old veteran from Ridgewood, New Jersey, who describes his politics as "to the right of Attila the Hun." "If I forwarded every one on, everyone would hate me…. I'm trying to cut back. I try to send no more than two or three a day. I must get thirty or forty a day."
Hey! Catchy name for a movie: Smear it Forward! Well, all I can say is that I never got any of the memos from the first VRWC, so I doubt I'll get any from the new one. But if Hayes had just asked us, we could have sent him pictures. First the old VRWC Smear Central:
And the new Double-Secret Smear It Forward Chief:
Which is up against the Hillary Mobile Cash Vacuum and Character Assassination Express (this is the smallest one in the fleet):
By Bleepless, Friday, 26 October , 2007 @ 7:16 pm
Obama a secret Muslim? Certainly not. But Clinton is. I forget which one answer the phone.