Calibration
Roger Simon at the Politico (not the other Roger Simon) notes that the Clinton campaign may be in more trouble than they even realize. Because instead of being a bit frightened by the outcome in Iowa, they are just recalibrating a little - not trying for a radical makeover. That may be their downfall.
Clinton’s chief strategist and pollster, Mark Penn, put his finger on it during the flight from Iowa to New Hampshire Thursday night.
“This has been very much a referendum on her,” he said.
Duh. You think? And you think maybe, like, that is the problem?
There is a risk, by the way, in having your pollster also be your top strategist: There is a natural tendency for someone who holds both positions to say the strategy can’t be wrong because the polling can’t be wrong.
And sometimes you need a strategist who is willing to say, “I don’t care what the damn polling says, we need to try something different.”
That time may be now for the Clinton campaign.
Her failure in Iowa was not about what percentage of women she lost or what percentage of young people she lost or what percentage of union households she lost.
Her failure in Iowa was a failure to connect with voters on a human, emotional and inspirational level.
So the Clinton campaign tries to appeal - in a halfhearted way - to younger voters. Because that is what the polling shows helped Obama. Bill Clinton tries to shift blame for the coming spew of sewage that camp Clinton appears to have in the works onto the media. Hillary tries on more hats than a haberdasher on meth. Clinton even warned voters that Obama was "too liberal" - meaning he was left of even Hillary. But it is all calibration and triangulation and calculation and Clintonian politics as usual. They have not grasped that the game has changed. Simon points to an example of getting it when that happens:
In 1988, George H.W. Bush got clobbered in the Iowa caucuses, coming in third. With the New Hampshire primary just eight days away, Bush could have stuck with his game plan.
Instead, he retooled his entire image. He took off his coat and tie and put on a parka and a green-and-white baseball cap from East Coast Lumber and went to the Cuzzin Ritchie’s Truck Stop in Hampstead, N.H. He drove an 18-wheel Mack truck, had a friendly snowball fight with reporters and transformed his image from that of a privileged preppie “wimp” to that of a regular guy.
Sure, people made fun of it. Johnny Carson said in his monologue: “He went into a truck stop wearing a pair of overalls, but he had a little alligator sewn over the pocket.”
And the press asked if there was something behind Bush’s sudden transformation.
“Hell, yeah,” said Bush’s press secretary, Pete Teeley. “We’re running scared.”
I think that failing to grasp the change in the game may, indeed, be a disaster for Clinton.





