The Paper Of Record Disrepute
The New York Times is now regarded favorably by only 24% of people while 44% have an unfavorable opinion, according to a new Rasmussen poll. These are pretty bad numbers for a paper already in a tailspin.
Just 24% of American voters have a favorable opinion of the New York Times. Forty-four percent (44%) have an unfavorable opinion and 31% are not sure. The paper’s ratings are much like a candidate’s and divide sharply along partisan and ideological lines.
By a 50% to 18% margin, liberal voters have a favorable opinion of the paper. By a 69% to 9%, conservative voters offer an unfavorable view. The newspaper earns favorable reviews from 44% of Democrats, 9% of Republicans, and 17% of those not affiliated with either major political story.
The Times recently became enmeshed in controversy over an article published concerning John McCain. Sixty-five percent (65%) of the nation’s likely voters say they have followed that story at least somewhat closely.
Of those who followed the story, 66% believe it was an attempt by the paper to hurt the McCain campaign. Just 22% believe the Times was simply reporting the news. Republicans, by an 87% to 9% margin, believe the paper was trying to hurt McCain’s chances of winning the White House. Democrats are evenly divided.
The Times doesn't even have a majority of their target audience thinking of them favorably. The fact that most people think the Times attempted a political hit job on McCain shatters whatever credibility they had left. If the Times does not make some changes quick, fast and in a hurry, they are going to collapse.
By Mwalimu Daudi, Wednesday, 27 February , 2008 @ 5:30 pm
The New York Times has lower approval ratings that Bushitler? Amazing, considering the relentless self-promotion the Times engages in 24/7.
By Two Dogs, Wednesday, 27 February , 2008 @ 5:31 pm
I agree that the Times is really bad, but you should read the Clarion Ledger, it makes the Times look like the Bible. Not kidding.
Oh, well, if they weren’t doing so badly, they wouldn’t be down on the blogs and we wouldn’t get any traffic from their carping about us.
By NortonPete, Wednesday, 27 February , 2008 @ 6:22 pm
NYT is going to take a even bigger hit. Their only hope is the internet and this just crossed the wires.
http://biz.yahoo.com/ap/080227/ny_times_about.html?.v=1
Head of NYT’s About.com to DepartWednesday February 27, 6:03 pm ET By Seth Sutel, AP Business Writer
CEO of New York Times Co.’s About.com Online Business Will Leave
NEW YORK (AP) — The New York Times Co., which is under pressure from a large investor to revamp its online business, is parting ways with one of its top Internet executives, the head of its About.com unit.
By Mockinbird, Thursday, 28 February , 2008 @ 6:17 pm
The Sulsberger family is becoming the Nuthinburger family, under Pinch.
It’ really bad when even the food section is politicised, somewhat.