Turns out we might see more actual "records" in our music retailers soon: Retailers giving vinyl records another spin
It was a fortuitous typo for the Fred Meyer retail chain.
This spring, an employee intending to order a special CD-DVD edition of R.E.M.'s latest release "Accelerate" inadvertently entered the "LP" code instead. Soon boxes of the big, vinyl discs showed up at several stores.
Some sent them back. But a handful put them on the shelves, and 20 LPs sold the first day.
The Portland-based company, owned by The Kroger Co., realized the error might not be so bad after all. Fred Meyer is now testing vinyl sales at 60 of its stores in Oregon, Washington and Alaska. The company says, based on the response so far, it plans to roll out vinyl in July in all its stores that sell music.
Other mainstream retailers are giving vinyl a spin too. Best Buy is testing sales at some stores. And online music giant Amazon.com, which has sold vinyl for most of the 13 years it has been in business online, created a special vinyl-only section last fall.
The best-seller so far at Fred Meyer is The Beatles album "Abbey Road." But musicians from the White Stripes and the Foo Fighters to Metallica and Pink Floyd are selling well, the company says.
"It's not just a nostalgia thing," said Melinda Merrill, spokeswoman for Fred Meyer. "The response from customers has just been that they like it, they feel like it has a better sound."
While I am a devoted music lover, I've never considered myself a geeky audiophile by any stretch of the imagination, but even I can hear a difference between vinyl and digital. It definitely sounds different, and sometimes those differences equal up "better" sounds. I always think of a track on the first Bill Bruford's Earthworks album, "Up North." I got the LP of that first and the bass used to rattle the furniture in my bedroom at even modest volume. It resonated so much you could feel it. It was beautiful.
When I got the album on CD I was disheartened to find the bass on "Up North" no longer loosened my fillings. It sounded clear, but it didn't feel the same. Others have claimed that analog LP's sound "warmer" when compared to digital formats, and I have to say they have a point. For much of the music I listen to it wouldn't matter very much – Marshall Crenshaw sounds like Marshall Crenshaw no matter the format – but my classical LP's sound better than my classical CD's.
Like many people I have also picked up a turntable for the first time in years recently. It has been a joy to rescue my 500+ albums from the cold and dank of my parents basement and hear them again after so long. (This is true even if the wife isn't happy about the heavy cardboard boxes filled with records lying in the middle of the office floor. LP storage is still a problem without an obvious solution.) It is true that part of the enjoyment is the tactile feel of putting the needle down on a groove, or opening a gatefold sleeve to see the large format graphics. I had forgotten how artistic a great album sleeve could be. The art direction on The Alan Parsons Project's Eye In The Sky album is spectacular, though you would never know it if you only experienced it on CD. (The flip side of this is also true. Yes's Tormato is unworldly ugly at LP size.)
Audiophiles say they also want the format's overall experience — the sensory experience of putting the needle on the record, the feeling of side A and side B and the joy of lingering over the liner notes.
"I think music products should be more than just music," said Isaac Hudson, a 28-year-old vinyl fan standing outside one of Portland's larger independent music stores.
The interest seems to be catching on. Turntable sales are picking up, and the few remaining record pressers say business is booming.
But the LP isn't going to muscle out CDs or iPod soon.
Nearly 450 million CDs were sold last year, versus just under 1 million LPs, according to Nielsen SoundScan. Based on the first three months of this year, Nielsen says vinyl album sales could reach 1.6 million in 2008.
"I don't think vinyl is for everyone; it's for the die-hard music consumer," said Jay Millar, director of marketing at United Record Pressing, a Nashville based company that is the nation's largest record pressing plant.
It has been awhile since I've picked up a new LP, although I've been eying a couple oldies on Ebay to replace product that has gone missing from my collection over the years. Now that my snazzy looking Crossley (an art deco styled console no less) is upstairs at my beck and call, I think I will soon enjoy the childhood pleasure of putting on a new record while I flip the sleeve around in my hands to take it all in. Hell, for old times sake I may even call up my mother to inform her of my trip to the record shop. Now, if I can only find a late night record shop I'll be in nostalgia heaven.