McCain And Baseball?

Maybe I'm detecting a theme early on this summer.  The last two evenings I've seen McCain ads while watching baseball (tonight during a Twins/Indians game, last night during ESPN's Baseball Tonight.)  I think its a good place to buy ad time.  Baseball viewership tends to skew older, and I have to think McCain is going to do well with older folks in general. 

During the summer I watch a lot of baseball, so it should be like having a front row seat for Message McCain.