Maybe I'm detecting a theme early on this summer. The last two evenings I've seen McCain ads while watching baseball (tonight during a Twins/Indians game, last night during ESPN's Baseball Tonight.) I think its a good place to buy ad time. Baseball viewership tends to skew older, and I have to think McCain is going to do well with older folks in general.
During the summer I watch a lot of baseball, so it should be like having a front row seat for Message McCain.