The App Bubble

Since I’ve been struggling with tech things the past day, it seems fitting that my first post after the restoration of the Crabitat be about tech things. (Well, it’s the first post not dealing with the crash or the aftereffects, at any rate.)

It seems that all those really cool applications people can buy for their iPhones and iPods from the Apple App Store are only amusing for a very brief time. Like a day at most. Most of those cool, must have apps are abandoned by their purchasers after a day.

Just 30 percent of people who buy an iPhone application actually use it the day after it was purchased, according to Pinch Media, which analyzed over 30 million downloads from Apple’s App Store. And the numbers plunge from there: after 20 days, less than 5 percent of those who downloaded an application are actively using it. The drop-off is worse for free applications.

Talk about short attention spans.

There is some good advice for app developers in the article: Get your money up front. Depending on ad-driven income, given these statistics, is economic suicide.

This entry was posted in Geek Stuff. Bookmark the permalink.

One Response to The App Bubble

  1. Steev says:

    Folks that develop Apps for the Iphone get $$ for every app that is sold through Apple’s iTunes. There’s no recurring revenue stream model.
    Apps are being developed at practically an exponential rate and several small time developers are seeing huge sales and profits.

    RIM, M$ and Google and several carriers are rushing to copy Apple’s iTunes App store.

    How long will a person that buys the iFart be playing with it? Probably once and then only later at parties to amuse/disgust friends. Other apps such as the Loan Calc, fitness, voice recorders, medical, diet, and many of the more addictive games will get used more frequently.

    THis article singles out the iTunes Appstore, but the same logic would apply for any mobil application.

Comments are closed.