Since I’ve been struggling with tech things the past day, it seems fitting that my first post after the restoration of the Crabitat be about tech things. (Well, it’s the first post not dealing with the crash or the aftereffects, at any rate.)
It seems that all those really cool applications people can buy for their iPhones and iPods from the Apple App Store are only amusing for a very brief time. Like a day at most. Most of those cool, must have apps are abandoned by their purchasers after a day.
Just 30 percent of people who buy an iPhone application actually use it the day after it was purchased, according to Pinch Media, which analyzed over 30 million downloads from Apple’s App Store. And the numbers plunge from there: after 20 days, less than 5 percent of those who downloaded an application are actively using it. The drop-off is worse for free applications.
Talk about short attention spans.
There is some good advice for app developers in the article: Get your money up front. Depending on ad-driven income, given these statistics, is economic suicide.