Go over and look at the video The Daily Bayonet has posted. Catchy little tune and probably one of the best get-even tactics I have seen recently. You’ll have to see the video to make sense of the rest of this post, incidentally. From TDB’s post:
He was on Canada’s national news as the You Tube hits approached 500,000 and says that United have been calling him.
I bet they have.
Being a guitar player myself, I know one thing: Airlines have a long track record of busting guitars. I happen to know a player who tours relentlessly and he has invested in very, very expensive travel cases for his guitars – and still will not bring any of his irreplaceable vintage guitars anywhere via any airline. Ever.
Frankly, if I were running marketing at this company, I would get one of my cases to Dave Carroll right now. Gratis. Just for letting the company use the artist’s name on their website (consider that a free business tip, folks.)
If I were United Airlines, I’d settle with this guy today.
If you ever have to ship a guitar – via airline or any other method, these are some packing tips from someone who has been in the business for a while.
UPDATE: National Public Radio covered this story on their All Things Considered afternoon program today. They report that United has asked to use Carroll’s video as a training tool for their employees. Pretty smart PR move, especially given their inept handling of the situation to date.