Go over and look at the video The Daily Bayonet has posted. Catchy little tune and probably one of the best get-even tactics I have seen recently. You’ll have to see the video to make sense of the rest of this post, incidentally. From TDB’s post:
He was on Canada’s national news as the You Tube hits approached 500,000 and says that United have been calling him.
I bet they have.
Being a guitar player myself, I know one thing: Airlines have a long track record of busting guitars. I happen to know a player who tours relentlessly and he has invested in very, very expensive travel cases for his guitars – and still will not bring any of his irreplaceable vintage guitars anywhere via any airline. Ever.
Frankly, if I were running marketing at this company, I would get one of my cases to Dave Carroll right now. Gratis. Just for letting the company use the artist’s name on their website (consider that a free business tip, folks.)
If I were United Airlines, I’d settle with this guy today.
If you ever have to ship a guitar – via airline or any other method, these are some packing tips from someone who has been in the business for a while.
UPDATE: National Public Radio covered this story on their All Things Considered afternoon program today. They report that United has asked to use Carroll’s video as a training tool for their employees. Pretty smart PR move, especially given their inept handling of the situation to date.
Airport workers are a “funny” lot all over the world. They seem to turn careless handling into some artistic statement.
I wonder what would they say if their pizza was delivired in the same manner.
Pretty catchy tune. Heh.
Priceless! How does United pacify such talent? I’ll never look at United the same again. Viral video, indeed. All because “United kills guitars”.