Drove my Chevrolet to the Levrolet, but the Levrolet was dry just doesn’t cut it. Gubmint Motors is trying to force its employees to use the name Chevrolet rather than “Chevy”.
In a memo to Chevrolet staff at their headquarters in Detroit, GM – 61 per cent owned by the US government – urged them to stop saying “Chevy”, even at home.
“We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward,” wrote Alan Batey and Jim Campbell, two senior company sales and marketing executives.
Citing the examples of Apple and Coke – the latter an unfortunate choice given it is a shortening of Coca-Cola – the pair said the most recognised brands concentrate on “the consistency of their branding”.
Maybe we should all go over and visit Chevrolet Chase, Maryland.
This is why I drive my Hot Rod Lincoln. (Yes, I retired the last GM car I ever will own, a very high mileage Buick and replaced it with a high mileage used Lincoln – a little one. It’s older than the Buick, but has fewer miles than that car.)