Misamerican Pie

Drove my Chevrolet to the Levrolet, but the Levrolet was dry just doesn’t cut it. Gubmint Motors is trying to force its employees to use the name Chevrolet rather than “Chevy”.

In a memo to Chevrolet staff at their headquarters in Detroit, GM – 61 per cent owned by the US government – urged them to stop saying “Chevy”, even at home.

“We’d ask that whether you’re talking to a dealer, reviewing dealer advertising, or speaking with friends and family, that you communicate our brand as Chevrolet moving forward,” wrote Alan Batey and Jim Campbell, two senior company sales and marketing executives.

Citing the examples of Apple and Coke – the latter an unfortunate choice given it is a shortening of Coca-Cola – the pair said the most recognised brands concentrate on “the consistency of their branding”.

Maybe we should all go over and visit Chevrolet Chase, Maryland.

This is why I drive my Hot Rod Lincoln. (Yes, I retired the last GM car I ever will own, a very high mileage Buick and replaced it with a high mileage used Lincoln – a little one. It’s older than the Buick, but has fewer miles than that car.)

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4 Responses to Misamerican Pie

  1. ropelight says:

    If Chevy is interested, there are at least two cost cutting opportunities readily available, Batey and Campbell.

    What’s next? Don’t say car, say “Shoddy, overpriced, unsafe, people moving contraption” or SO-PUP-MC.

  2. Jerry in Detroit says:

    Sold my 2001 Olds Intrigue after I lost my job. Mechanically, the car was OK. The electrical system was god-awful with familiar functions redesigned and moved to obscure locations. Worse yet was the modularization. You couldn’t replace one failed switch; you had to replace a $400 module. Needless to say I’m not rushing out to buy any GM product. With this sort of provenance, what will the Chevy Volt be?

  3. Gaius says:

    Yeah, the Buick went after I found out it needed a $750 switch of some sort in the transmission. (That’s about $500+ for the part and some god-awful amount of shop time to put it in – at a discount rate from a guy I know who is the cheapest good mechanic in town. It would have been close to double that at the dealer).

  4. Dorf says:

    ’round here they are buricks and only driven by folks born pre 1940. And there are no local dealers….

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